15 Psychology Books You Must Read
1. The Social Animal
2. Influence: Science and Practice
3 . Yes!: 50 Scientifically Proven Ways to Be Persuasive
4. Thinking Fast and Slow
5. Switch: How to Change Things When Change Is Hard
6. The Art of Choosing
7. Priceless: The Myth of Fair Value (and How to Take Advantage of It)
8. Stumbling on Happiness
9. Drive: The Surprising Truth About What Motivates Us
10. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
11. Fascinate: Your 7 Triggers to Persuasion and Captivation
12. Made to Stick: Why Some Ideas Survive and Others Die
13. Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do
14. The Power of Habit
This instant classic explores how we can change our lives by changing our habits
15. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns
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